BAD CHILDREN

SHOP

A gamified web app that reimagines the physical gashapon (capsule toy) machine as the foundation for an acquaintance-based social community, blending online interaction with offline collectible culture. I independently designed and built the product end to end, from concept through a tested, iterating prototype.

Play

User Flow

Problem

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Motivation

Developed in collaboration with an entertainment company, BAD CHILDREN SHOP explores how collectible characters can encourage interaction among people who already know one another. The experience connects digital capsule collecting with shared stories, community-created postcards, and tasks that extend into face-to-face interaction.

Wireframe Example

To accommodate mobile interactions, I upgraded the card collection interface to support swipe-to-browse and fun tap gestures.

Research

Design Strategy

Vertical development

All pre-written scenarios are derived from past online social interaction data they provided.

Social

Participation

Capsule

Interaction

Others

Outcomes

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Next Steps